Roberto
Roberto Gomez is the founder and creative director of South Lens, a Chicago-based photography and videography studio focused on commercial storytelling. With a background in advertising and public relations from Loyola University Chicago and experience shaped by years of visual exploration, Roberto brings a strategic, story-first approach to every project.
His work centers on people, culture, and brand identity—creating imagery that feels authentic, elevated, and built for real-world marketing. Roberto leads projects with a collaborative mindset, ensuring each shoot supports clear business goals while maintaining strong creative integrity.
Albert
Albert Loera is an art director and videographer with over 25 years of experience in the advertising industry. Throughout his career, Albert has worked on national and regional campaigns for major brands including Jeep and McDonald’s, bringing big-agency thinking to every project he touches.
At South Lens, Albert leads video production and creative direction—helping brands translate their message into compelling visual narratives. His expertise ensures that every piece of content is not only visually strong, but strategically aligned with brand goals and audience engagement.
Mission
South Lens exists to help brands show up consistently with high-quality visual content. Through photography and video, we create intentional imagery that tells your story, strengthens your brand, and supports real marketing goals.
Vision
Our vision is to become a trusted creative partner for small and mid-sized brands—providing consistent, high-quality photo and video content that fuels long-term growth, brand recognition, and meaningful engagement.
Brand Philosophy
South Lens was built on the belief that great visuals aren’t just about looking good—they’re about connection.
We blend strong creative direction, thoughtful lighting, and a collaborative approach to create content that feels natural, elevated, and usable. Our work is designed to live where your audience lives—on websites, social platforms, and digital campaigns.
We don’t chase trends. We build content that works.
Partnership
South Lens is led by photographer Roberto Gomez and partnered with art director and videographer Albert Loera. With over 25 years in the advertising industry, Albert has created national campaigns for brands like Jeep and McDonald’s—bringing big-agency thinking to small and growing businesses.
